Tapstream, Inc.

Tapstream, Inc. is a mobile app marketing platform that specializes in enhancing user acquisition and engagement through advanced analytics, deep linking, and referral programs. Founded in 2012 and headquartered in Vancouver, Canada, Tapstream, Inc. provides mobile app marketing solutions.

The company was founded by Ben Fox, who has experience in app development. In October 2013, Tapstream raised CAD 0. 7 mn in Seed funding from BDC Capital, which was the total amount raised to date. Tapstream offers a comprehensive app marketing cloud aimed at enhancing user acquisition and engagement for mobile applications.

The company's core product offerings include advanced analytics, deep linking capabilities, incentivized referral programs, and custom landing pages for app install campaigns. These services enable businesses to track and measure web and app traffic, link new and existing users to relevant in-app content, and launch effective marketing campaigns tailored to their target audiences. Tapstream primarily serves a diverse client base of prominent apps across various sectors, providing solutions designed to optimize user experiences and retention rates. Its products are available in multiple geographical markets, including North America, Europe, and Asia, catering to a global clientele that spans both established enterprises and emerging startups.

Tapstream's revenue model is structured around subscription-based services, allowing clients to access its suite of app marketing tools on a recurring basis. The company typically engages in B2B transactions, providing services to app developers and marketers who require data-driven insights and marketing automation capabilities. The pricing structure is based on tiered subscription plans that accommodate varying levels of service needs, aimed at maximizing the value proposition for clients operating in competitive markets. While specific costs for individual services are not disclosed, clients benefit from customized solutions that align with their user acquisition goals.

Notably, flagship offerings such as analytics and deep linking services play a crucial role in driving transactions, as app marketers leverage these tools to improve their advertising effectiveness and overall user engagement. Tapstream plans to leverage its recent funding to enhance its product offerings and expand into new markets. The company is actively designing new features aimed at improving user engagement and optimizing marketing strategies, with plans to launch these innovations within the next year. Additionally, Tapstream is focusing on expanding its presence in Europe and Asia by late 2014, as it aims to tap into emerging app markets and diversify its client base.

The CAD 0. 7 mn raised in the Seed funding round will help support these initiatives and facilitate the development of new marketing tools.