Tappcelator Media S.L.
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Tappcelator Media S.L. - overview
Established
2013
Location
Barcelona, -, Spain
Primary Industry
Software
About
Tappcelator Media S. L. is a Barcelona-based AdTech firm specializing in monetization, user acquisition, and programmatic advertising solutions for digital platforms, including mobile apps and connected TV. Founded in 2013 in Barcelona, Spain, Tappcelator Media S.
L. focuses on delivering innovative advertising technologies. The company has successfully raised EUR 0. 55 mn in its Series A round on December 11, 2019, with investment from B-Ventures and Kibo Ventures, totaling EUR 0.
55 mn raised to date. The CEO, Daniel Reina, along with co-founders Antonio H and Francisco Morante, brings a wealth of experience to the firm after previously engaging in various tech ventures. Tappx specializes in providing innovative solutions in the AdTech sector, focusing primarily on monetization, user acquisition, and programmatic advertising services for digital platforms, including mobile apps, websites, and connected TV (CTV). Their core offerings include a proprietary software development kit (SDK) for seamless integration, parallel bidding technology to maximize ad revenue, and access to global demand for video advertising.
Tappx targets a diverse client base that includes independent app developers, mid-sized and large publishers, and media buyers seeking premium advertising inventory, utilized across over 190 geographical markets, ensuring a robust ecosystem for digital advertising. In 2023, Tappx generated revenue amounting to EUR 18,831,107. 10, with an EBITDA of EUR 486,049. 50.
The company employs a structured revenue model based on programmatic advertising services and user acquisition solutions, partnering with publishers and advertisers to provide ad inventory and traffic generation in exchange for a share of revenue based on performance metrics. Tappcelator Media S. L. is currently focused on expanding its product offerings and market reach.
They are working on launching new features designed to enhance the user experience, with anticipated releases in 2024. Additionally, the company looks to enter new geographic regions, targeting markets in Latin America and Southeast Asia by the end of 2025. The recent funding will be directed towards these initiatives, allowing Tappx to strengthen its technology and support its expansion efforts.
Current Investors
Institut Català de Finances , Wayra, Empresa Nacional de Innovacion
Primary Industry
Software
Sub Industries
Web Applications, Sales & Marketing Software, Analytics & Performance Software
Website
www.tappx.com/
Verticals
Mobile Apps
Company Stage
Series A
Total Amount Raised
Subscriber access only
Tappcelator Media S.L. - timeline of key events
Tappcelator Media S.L. - financials
| Fiscal Year Ended | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 765,050.5 | 2,511,422.3 | 15,649,056.8 | 17,086,077.5 | 6,850,194.1 | 7,656,269 | 15,129,710.8 | - | - | - |
| % Revenue Growth (YoY) | - | 228.3% | 523.1% | 9.2% | (59.9%) | 11.8% | 97.6% | - | - | - |
| EBITDA (USD) | 35,175.8 | 115,502.1 | 1,461,538.9 | 2,207,096.2 | 213,457.4 | 1,013,366.1 | 2,412,761.7 | - | - | - |
| Operating Income (USD) | 19,453.7 | 93,331.4 | 1,420,910.4 | 2,092,946.1 | 26,116.4 | 715,570.6 | 2,010,227.3 | - | - | - |
| Operating Margin | 2.5% | 3.7% | 9.1% | 12.2% | 0.4% | 9.3% | 13.3% | - | - | - |
| % EBITDA Margin | 4.6% | 4.6% | 9.3% | 12.9% | 3.1% | 13.2% | 15.9% | - | - | - |
| NET Income (USD) | 8,876.6 | 65,875.7 | 1,016,205.8 | 1,591,891.7 | 124,828 | 572,931.1 | 1,544,399.6 | - | - | - |
| % Net Margin | 1.2% | 2.6% | 6.5% | 9.3% | 1.8% | 7.5% | 10.2% | - | - | - |
Tappcelator Media S.L. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | From The Bench Sl | - | ||||||||
| Add-on | Completed | PlayOn Content | - | ||||||||
| Unspecified Round | Completed | Tappcelator Media S.L. | - | ||||||||
| Series A | Completed | Tappcelator Media S.L. | - | ||||||||
| Seed | Completed | Tappcelator Media S.L. | - |
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Tappcelator Media S.L. - employee data
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