TapClicks, Inc.

TapClicks, Inc. is an AI-driven marketing platform that enhances operational efficiency across marketing activities by integrating data sources and automating reporting for clients globally. Founded in 2009 in San Jose, US, TapClicks, Inc. specializes in marketing operations, providing a platform that aggregates data and streamlines reporting.

The company was co-founded by Andrew Melendez, Babak Hedayati, and Colby West. Babak Hedayati currently serves as CEO. TapClicks raised USD 10 mn in venture funding from Boathouse Capital in August 2019, which comprises the total amount raised since inception. The company has completed six deals to date.

TapClicks offers a comprehensive suite of tools including TapData, TapAnalytics, TapReports, TapOrders, and TapWorkflow, designed to consolidate marketing activities and provide actionable insights. The platform supports over 10,000 data connections, facilitating data aggregation and performance analytics for a wide range of clients, including agencies, brands, and e-commerce businesses across North America, Europe, and parts of Asia. The company operates on a subscription-based revenue model, where clients engage in B2B contracts to access various tiers of marketing tools. Specific pricing details are proprietary, but flagship products like TapReports and TapAnalytics significantly contribute to revenue by automating reporting and providing real-time marketing insights, ensuring client retention and scalability.

TapClicks plans to enhance its offerings with new products and features, although specific details on upcoming launches have not been disclosed. The company is targeting expansion into additional markets in Europe and Asia by 2025. The recent funding of USD 10 mn will be allocated to support these growth initiatives, including product development and market entry strategies.