Tangent AI

Founded in 2018 and based in California, US, Tangent AI operates as a provider of a platform that specializes in AI-powered quizzes and zero-party data collection for e-commerce brands. Tangent AI raised venture funding from Tracxn Labs. As of 2024, the company is led by its CEO, Mayank Kumar. Some of the company’s customers include e-commerce brands like Ahava, Laura Mercier, and Olaplex.

The company offers a suite of tools designed to collect and utilize zero-party data through methods such as selfies and quizzes. The firm’s offerings include the Selfie Quiz™ platform, an AI-powered tool that allows e-commerce businesses to onboard and engage shoppers through quizzes. These quizzes entertain and gather first-party data, such as customer preferences and emails, facilitating personalized marketing strategies.   The Tangent AI platform also provides unique insights that help brands connect with their audience by integrating face mapping and meta-targeting technologies.

The company’s key features include a selfie quiz, an AI quiz builder, email automation, meta-targeting, and face mapping. In addition, Tangent integrates with platforms such as Shopify, Klaviyo, Mailchimp, and Magento, ensuring implementation and maximizing the potential of its AI-powered solutions for e-commerce businesses. The organization generates revenue through its pricing plans, which include the starter, growth, advanced, and enterprise plans.