Taiwan Hsin Lin Enterprises Co., Ltd.

Founded in 1949 and based in Taipei, Taiwan, Taiwan Hsin Lin Enterprises Co. , Ltd. , is a fast-moving consumer goods (FMCG) company, selling foodstuffs that are imported worldwide. In 1949, the company was established by Chen Hong-bin, a Fujian-born entrepreneur who moved to Taiwan after the establishment of PRC.

The company was originally named Zhongxin Food and it ran its business as an importer of Chinese herbs from Hong Kong. It also exported fruits from Taiwan to Southeast Asian countries such as Singapore. In 1974, the company changed its name into Taiwan Hsin Lin, and started retailing candies from Swiss manufacturer Ricola. Throughout the 1970s to 1990s, THL imported and sold foodstuffs and merchandises from western countries including the US, UK, Italy and Germany.

In 2012, the company established its online platform, Hsin Hsin Galaxy (HH Galaxy), for retailing. In 2015, Pure Mascota Inc. was established as a subsidiary of THL, which focuses on selling pet supplies. The company reached partnership with one of the world’s biggest tea brands, Lipton, in 2022.

THL operates as retail agent of 47 global brands, which can be categorized into five major sectors – food grocery, snacks and candy, powdered beverage, daily necessity, professional salon products. The company also worked with department stores including SOHO and Shin Kong Mitsukoshi for its physical retailing channel, with online channels including MOMO, 7 Net, HH Galaxy and Yahoo. As announced in 2022, the company’s subsidiary, HH Galaxy, is working with logistics specialists, HCT Logistics, to upgrade its logistics system, the MIT automated guided vehicle system, to autonomise its warehousing processes.