Taboola, Inc.

Taboola, Inc. is a US-based performance advertising platform that utilizes advanced AI technology to enhance ad placements, aiming to deliver measurable outcomes for clients across various industries. Founded in 2007 and headquartered in New York, US, Taboola, Inc. specializes in performance advertising, providing tailored solutions for advertisers.

In January 2023, Yahoo Inc. , a portfolio company of Apollo Global Management, acquired a 24. 99% minority stake in Taboola, Inc. , as part of PIPE transaction.

Taboola operates primarily as a performance advertising platform that specializes in delivering measurable outcomes through targeted ad placements. The platform utilizes advanced artificial intelligence and a wealth of first-party data accumulated over 17 years to optimize ad performance across diverse inventory types. By enabling advertisers to engage users across various stages of the marketing funnel—from awareness to conversion—Taboola provides tailored creative solutions and seamless asset creation. Their services cater to a wide range of clients, including eCommerce businesses, enterprise brands, and marketing agencies, primarily within North America, Europe, and parts of Asia.

Taboola’s offerings are designed to solve key advertising challenges such as improving conversion rates, reducing customer acquisition costs, and maximizing return on advertising spend (ROAS). Taboola generates revenue through its performance advertising services, where clients pay for ad placements based on a cost-per-action (CPA) or cost-per-thousand impressions (CPM) model. The structure of transactions typically involves partnerships with advertisers and publishers, allowing for direct collaboration on campaign management. Clients range from large corporations like Hyundai and Bosch Home to smaller eCommerce brands, all leveraging Taboola’s platform to drive leads and conversions.