SWIPEFINDER

Based in Stockholm, Sweden, SWIPEFINDER specializes in enhancing consumer engagement through an innovative swiping interface that simplifies content interaction for users. SWIPEFINDER, founded in 2024 in Stockholm, Sweden, focuses on consumer engagement solutions through a unique swiping mechanism. The company has successfully launched products such as Showfinder, Foodfinder, and Travelfinder, targeting markets in the UK and Sweden. The founder’s prior history is not specified, and there are no mentions of any pivots or subsidiary relationships.

The firm has completed 1 deal to date. SWIPEFINDER offers a suite of innovative products designed to enhance consumer engagement through a unique swiping interface. The company's core offering includes a white label vertical video swipefinder that allows users to interact with various types of content, such as films, series, recipes, and travel options, using a simple four-direction swiping mechanism. This design addresses common user frustrations related to excessive search links and ad clutter, enabling users to swipe right for "Yes," left for "No," up for "Maybe," and down for "Seen.

" The primary customer base comprises content creators, brands, and publishers, particularly in the UK and Sweden, where products like Showfinder, Foodfinder, and Travelfinder have been launched. Each product serves distinct markets, providing tailored experiences that allow users to curate their selections and thereby enhancing audience retention and interaction. SWIPEFINDER generates revenue through a combination of advertising partnerships and embedded solutions within publisher platforms. The company's products, including the flagship Showfinder and Foodfinder, provide opportunities for brands to engage directly with users through a swiping ad format that is integrated seamlessly into the content browsing experience.

Revenue is realized primarily through partnerships with content publishers who embed SWIPEFINDER’s products into their websites and apps, driving engagement while creating new advertising inventory. This model allows for flexible monetization strategies where advertisers pay for product interactions rather than traditional metrics like click-through rates. Clients benefit from a streamlined advertising experience, while SWIPEFINDER maintains a focus on enriching user engagement and delivering actionable insights. SWIPEFINDER has secured venture funding from Provider Investment to support its growth strategy.

The company plans to develop and launch new products focused on enhancing user interaction through innovative swiping experiences. Furthermore, SWIPEFINDER aims to expand into additional markets in Europe and North America by the end of 2025, leveraging the new capital to accelerate product development and market entry activities.