Sweet Balance

Based in South Korea, Sweet Balance is a food company specializing in healthy meal solutions, particularly innovative salad products that cater to diverse dietary needs. Sweet Balance was founded in 2017 in Daejeon, South Korea, focusing on providing nutritious meal options. The company has successfully completed 2 investment deals, with the most recent being a Secondary Stock Purchase on September 11, 2025, where Pureun Investment acquired a stake for KRW 1 billion from IGIS Asset Management. The CEO and founder, Woon-seong Lee, has been instrumental in steering the company's vision and operations.

Sweet Balance (스윗밸런스) offers a diverse range of healthy meal options, focusing primarily on innovative salad products. Their core offerings include salads, salad wraps, lunch boxes, mini burgers, sandwiches, and dressings, all designed to provide nutritious, flavorful meals that cater to various dietary preferences. The company emphasizes diversity in its menu, featuring over 50 different toppings, enabling customers to enjoy healthy eating without monotony. Sweet Balance targets health-conscious consumers who seek convenient meal solutions that promote well-being, marketing its products across urban centers in South Korea.

The revenue model of Sweet Balance is centered around direct-to-consumer sales, with transactions primarily occurring through retail locations and online platforms. Customers can purchase individual menu items or opt for meal bundles, allowing for flexible dining options. The company may also engage in partnerships with local retailers to expand its distribution channels. Sweet Balance positions its flagship products as a go-to choice for nutritious meals, catering to a growing demand for health-oriented food options in the marketplace.

In September 2025, new investor Pureun Investment acquired a stake in Sweet Balance for KRW 1 billion, which will support the company's expansion initiatives. Sweet Balance plans to introduce new products to its menu and expand its market reach to other regions within South Korea. The company aims to finalize product designs and launch them by early 2026, enhancing its offerings to meet consumer demands.