SwagUp, Inc.
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SwagUp, Inc. - overview
Established
2017
Location
Piscataway, NJ, US
Primary Industry
Software
About
Based in New Jersey, US, and founded in 2017, SwagUp, Inc. provides a platform that enables the distribution of an assortment of gifts. In December 2024, Bensussen Deutsch & Associates, Inc. , a portfolio company of American Capital, acquired SwagUp, Inc.
from Decathlon Capital Partners. Financial terms were not disclosed. The company was founded by its CEO Michael Martocci. The company offers a platform that creates, automates, and distributes an assortment of gifts such as employee welcoming gifts, client gifts, event attendee gifts, and many more.
The firm takes care of design work, assembly, storage, and shipping worldwide. Additionally, it provides inventory management, a Swag management dashboard, Swag shops, and many more. The firm’s product range includes custom packs, present packs, and bulk swag.
Current Investors
Bensussen Deutsch & Associates, Inc., Decathlon Capital Partners
Primary Industry
Software
Sub Industries
Consumer Products, Logistics Software
Website
www.swagup.com
Verticals
Cloud Computing, E-commerce
Company Stage
Add-on
Total Amount Raised
Subscriber access only
SwagUp, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | SwagUp, Inc. | - |
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