SW Research

SW Research is a market research firm based in Warsaw, Poland, specializing in delivering quantitative and qualitative research solutions, utilizing advanced methodologies to provide insights for various sectors. Founded by Piotr Zimolzak and Przemyslaw Wesolowski, SW Research operates from its headquarters in Warsaw, Poland. The firm focuses on delivering comprehensive market research services and has successfully made one deal, receiving seed funding from SpeedUp Venture Capital Group in June 2012. Przemyslaw Wesolowski serves as the current CEO.

SW Research specializes in delivering comprehensive market research solutions, focusing on both quantitative and qualitative methodologies. Their primary offerings include OmniWatch, a robust panel comprising 48 million panelists, which facilitates rapid and reliable data collection through surveys. The firm conducts over 850,000 interviews annually, serving a diverse clientele that includes research agencies, media houses, public institutions, and non-profits across sectors such as FMCG. SW Research’s services are designed to address various research needs, including tracking studies, B2B research, UX studies, and ad-hoc investigations, providing valuable insights into brand awareness, customer satisfaction, and market segmentation.

The company operates primarily in Poland but is expanding its reach to other European markets, ensuring that it meets the varying demands of its international clients. In 2023, SW Research generated revenue of USD 1,256,614. 60 with an EBITDA of USD 54,969. 30.

The company generates revenue through a combination of project-based engagements and subscriptions for its proprietary research tools, such as OmniWatch. Their business model typically involves direct transactions with clients, which can include fixed-price contracts for specific research projects or ongoing subscription services for access to their extensive panel and data analytics tools. Revenue is realized through comprehensive reports and data sets provided to clients following the completion of research projects, with a structured pricing plan based on the complexity and scope of the research services rendered. SW Research plans to expand its market presence by targeting additional European countries for operational growth.

The company aims to enhance its product offerings, particularly with upcoming releases linked to its OmniWatch platform. Recent funding from SpeedUp Venture Capital Group will support these initiatives, allowing the firm to invest in new product development and market expansion strategies.