Survata, Inc.

Survata, Inc. is a data analytics company specializing in brand outcomes measurement, providing insights for marketers through advanced technology and comprehensive platforms. Founded in 2012, Survata, Inc. is headquartered in San Francisco, US.

The company is focused on delivering brand measurement solutions and has undergone no significant pivots in its business strategy. Key founders include Chris Kelly, Lasse Søberg, and Vishal Saxena. In June 2018, Survata raised USD 10. 00 mn in Series B funding, led by Conductive Ventures, which contributed to the total amount raised of USD 10.

00 mn, currently valuing the company at USD 58. 57 mn. Survata's primary offering is its Brand Outcomes Measurement Platform, which provides marketers with tools to evaluate and optimize campaigns across channels. The platform allows for real-time insights into brand lift, reach, and optimization opportunities.

By leveraging advanced methodologies and machine learning, it ensures accurate, privacy-safe data collection, enabling clients to measure campaign effectiveness across various formats, including CTV, digital, and social media. Survata serves clients across North America and Europe, addressing the needs of brand marketers and advertising agencies. Survata operates on a subscription-based revenue model, allowing clients to access analytics tools and services through annual contracts. This model provides continuous insights into brand performance, with features like the AI Agent, Bayes, delivering on-demand reports and actionable recommendations.

The core services, including Brand Lift measurement and Brand Reach validation, are central to Survata's revenue generation strategy, catering to diverse B2B clients. Following its most recent funding round in June 2018, where Survata raised USD 10. 00 mn, the company plans to enhance its Brand Outcomes Measurement Platform and introduce new functionalities to meet client needs. Expansion into additional markets is anticipated, specifically targeting regions within Europe and Asia by 2025.

The funding will be allocated towards product development and market penetration initiatives.