Surratt Beauty

Surratt Beauty is a New York-based cosmetics brand that focuses on customizable luxury makeup products, empowering users to create personalized palettes that enhance their beauty experience. Founded in 2013, Surratt Beauty specializes in luxury cosmetics with a focus on customization. The company operates out of New York, United States, and was co-founded by Heleyne Tamir and Nathaniel Hawkins. Heleyne Tamir also serves as the CEO.

The company has undertaken one significant deal, with the most recent investment occurring on March 13, 2018, from 2x CPGP Management Company and AHR Growth Partners, although the financial terms were not disclosed. Surratt Beauty specializes in customizable luxury cosmetics, offering a unique range of products designed to empower users to create personalized makeup palettes. Core offerings include a variety of refillable compacts that house blush and eyeshadow, allowing customers to select their preferred shades for a tailored experience. The product lineup encompasses eyeshadows, primers, foundations, concealers, lipsticks, and skincare tools, catering to a diverse clientele ranging from everyday makeup users to professional makeup artists.

Surratt Beauty products are manufactured in Japan and distributed across various geographic markets, including the United States and select international regions, targeting consumers who seek innovative and high-quality cosmetic solutions that blend functionality with luxury. Surratt Beauty operates through a direct-to-consumer sales model, enabling customers to purchase their products directly from the company’s website. The revenue stream is derived from individual product sales, with flagship offerings including the Relevee Lash Curler and Artistique Eyeshadow. In the most recent year, the company reported a revenue of USD 6.

00 mn. Pricing structures are designed to provide accessibility for various customer segments, with specific price points associated with popular items. The company’s commitment to quality and customization fosters brand loyalty, contributing to a steady revenue flow from both new and returning clients. Surratt Beauty is focused on expanding its product range and entering new markets.

The company is in the process of designing several new products, with specific launch dates to be announced in the near future. Additionally, Surratt Beauty aims to expand its reach into new geographic regions, targeting international markets for growth. The recent investment from 2x CPGP Management Company and AHR Growth Partners will be utilized to support these initiatives, enhancing product development and market expansion efforts.