Surebird

Based in the Netherlands, Surebird is a digital insurance management platform that simplifies the insurance purchasing process for consumers by enabling them to bundle and manage various policies efficiently. Surebird, founded in 2022, operates out of Amsterdam, Netherlands, offering a digital platform for insurance management. The company has completed 1 deal, most recently raising EUR 1. 17 mn on July 2, 2025, from investors including Bright Business, Dutch Operator Fund, and Quantum Leap Capital.

Surebird Services B. V. specializes in providing comprehensive insurance management solutions for consumers in the Netherlands. The company’s primary offering is an innovative digital platform that allows users to bundle and manage various insurance products, including auto, home, travel, liability, and pet insurance.

By utilizing advanced algorithms, Surebird tailors insurance packages to individual customer needs, ensuring optimal coverage with minimal effort from the user. The service streamlines the insurance process by offering personalized proposals based on user input regarding their current situation and existing policies. This platform is designed to mitigate the complexities of insurance management, providing an overview of all policies in one place, appealing to tech-savvy consumers seeking convenience and efficiency in managing their insurance needs. Surebird operates primarily in the Dutch insurance market, serving a diverse client base that includes individuals and families who are looking to save time and money on their insurance plans.

The company emphasizes transparency and customer-centricity, addressing common pain points associated with purchasing and managing insurance, such as confusing terms and rising premiums. Additionally, Surebird’s services are marketed toward those who prefer a hands-on approach to insurance management, offering expert guidance and support throughout the customer journey. The company is positioned as an independent platform, partnering with various well-known insurers to provide a wide range of options tailored to each user’s profile. Surebird generates revenue primarily through commissions from insurance providers when customers purchase policies through its platform.

The company facilitates transactions directly between consumers and insurers, allowing users to compare and select insurance products that best fit their needs. The business model operates on a performance-based structure, where Surebird receives a fee once a policy is successfully issued to the client. This fee structure is designed to align the interests of both the customer and the insurance provider, ensuring that Surebird promotes policies that offer the best value to its users. The platform’s ease of use and expert advisory support encourage higher customer engagement and retention, contributing to recurring revenue streams as clients return annually for policy renewals and adjustments.

In July 2025, Surebird raised EUR 1. 17 mn in venture funding from new investors Bright Business, Dutch Operator Fund, and Quantum Leap Capital. The company plans to utilize this funding to expand its platform by introducing new insurance categories, enhancing user experience and claims handling, and providing more personalized policy recommendations. Further, Surebird aims to explore opportunities for expansion into other European markets, though specific regions have yet to be identified.

By focusing on these initiatives, Surebird seeks to strengthen its market position and facilitate growth in the coming years.