Sure Fit, Inc.
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Sure Fit, Inc. - overview
Established
1914
Location
-, PA, US
Primary Industry
Materials
About
Established in 1914 by the Samuel Karsnov family and Based in Pennsylvania, US, Sure Fit is a provider of ready-made slipcovers and related accessories. In April 2021, Hollander Sleep Products, LLC, acquired Sure Fit, Inc. from Focus Products Group, LLC. Sure Fit started its operation with only manufacturing and distributing slipcovers for sofas, furnitures, loveseats, chairs, beds, pillows, and recliners.
Now, the company’s line of products also includes decorative pillows, bath and shower curtains, window drapes, pet beds, fabric protectors, and auto accessories. Sure Fit operates through its three brands: Hookless®, Protect-a-Bed®, and Surefit®. The company sells its products through its own e-commerce site and third party retailers' websites. Apart from online presence, the company also provides its product through retail stores and home décor catalogs such as Bed, Bath and Beyond, Wayfair, Target, J.
C. Penney, Amazon, Kohl’s, and Big Lots. The company’s future strategy includes merging with Hollander Sleep Products and forming a new company called Hollander Sleep & Décor company that will have a portfolio of both the company’s brands and products.
Current Investors
Hollander Sleep Products, LLC, Focus Products Group, LLC, Centre Lane Partners
Primary Industry
Materials
Sub Industries
Accessories, Internet, Textiles
Website
www.surefit.com/
Verticals
E-commerce, Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Sure Fit, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Sure Fit, Inc. | - | ||||||||
| Add-on, Trade Sale | Completed | Spencer N. Enterprises, Inc. | - | ||||||||
| Add-on, Trade Sale | Completed | Sure Fit, Inc. | - | ||||||||
| Add-on | Completed | Patio Armor | - | ||||||||
| Buyout | Completed | Sure Fit, Inc. | - |
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