SuperYou

Founded in 2024 and based in Maharashtra, India, Elite Mindset Private Limited, trading under the name SuperYou, operates as a food company that manufactures snack foods. In December 2024, SuperYou raised venture funding led by investor Rainmatter. The firm is led by its co-founders Ranveer Singh and Nikunj Biyani. In May 2025, SuperYou raised INR 130.

30 million of seed round funding from Rainmatter, Gruhas Collective Consumer Fund, and V3 Ventures. SuperYou specializes in protein offerings, primarily focusing on its Fermented Yeast Protein Technology and a range of healthy protein wafers. The company's flagship products include protein wafers in various flavors such as Chocolate, Choco Peanut Butter, Strawberry, and Cheese, all designed to deliver enhanced nutritional benefits and their dietary goals. SuperYou’s offerings are available in multiple geographical markets, including India and other countries within the South Asian region, targeting a diverse consumer base that includes fitness enthusiasts, busy professionals, and individuals looking for healthier snack alternatives.

The firm generates revenue by direct-to-consumer sales through e-commerce channels, supplemented by potential partnerships with retailers. Some of the products available on its e-com website are Chocolate Protein Wafer — Pack of 10 at INR 600, Strawberry Crème Protein Wafer — Pack of 10 at USD 600, etc. The company plans to utilize the May 2025 funding to expand its product portfolio.