Supermercados Xtra, S.A.

Supermercados Xtra, S. A. is an online retail platform that specializes in delivering a wide variety of consumer goods, including food products and household essentials, directly to customers' doorsteps. Supermercados Xtra, S.

A. operates as an online retail platform providing consumer goods primarily in Panama City, Panama. Founded in 1990, the company was acquired by Southern Cross Group, which took a 53% stake in 2017. The CEO, Angel Giron, leads the company's operations, focusing on enhancing customer convenience and service delivery.

Supermercados Xtra provides a broad selection of consumer goods through its online platform, featuring household staples, personal care products, and grocery items. Notable offerings include Scott Premium Comfort toilet paper and Blue Ribbon ham, with a commitment to immediate fulfillment allowing customers to receive orders the same day they are placed. This business model targets individual consumers seeking convenience and rapid delivery across various geographical markets. In the most recent fiscal year of 2018, Supermercados Xtra reported a revenue of USD 644.

50 mn, with an EBITDA of USD 40. 30 mn. The company operates on a direct-to-consumer sales model, offering competitively priced products and payment options such as cash on delivery to cater to customer preferences. Looking ahead, Supermercados Xtra plans to expand its product line and enhance its service offerings.

The company aims to enter new geographic markets by the end of 2023. The recent acquisition by Southern Cross Group in June 2017 is expected to facilitate these growth initiatives, although specific details on product launches and expansions are yet to be disclosed.