Superior Cake Products, Inc.

Superior Cake Products, Inc. is a manufacturer of a diverse range of sweet baked goods, focusing on quality and innovation, primarily serving in-store bakeries across the United States. Founded in 1908 in the US, Superior Cake Products, Inc. specializes in producing sweet baked goods for retail bakeries and grocery chains.

The company has received a total of 3 funding rounds, with the latest being an Add-on round in which Sara Lee Frozen Bakery, LLC led an investment of USD 65. 00 mn. The company's headquarters is located in Southbridge, Massachusetts. Superior Cake Products specializes in producing a wide array of sweet baked goods, including cookies, brownies, French pastries, and seasonal treats like iced cookies and éclairs.

They cater to both branded and private-label demands of in-house bakeries, serving clients ranging from large supermarkets to local grocery stores. Their products are crafted with quality ingredients and modern baking techniques, ensuring a broad appeal across geographic markets in the United States. In the most recent fiscal year of 2019, Superior Cake Products reported a revenue of USD 43. 00 mn with an EBITDA of USD 7.

00 mn. The company primarily operates on a B2B model, supplying baked goods directly to retail bakeries and grocery chains, generating revenue through bulk sales. Superior Cake Products plans to utilize its recent funding to expand its product line and market reach, with a focus on developing new baked goods designed to meet consumer trends. The company aims to enter new geographic markets, specifically targeting regions within the Northeast and Midwest by 2025.

The funding from the recent Add-on round will support these initiatives, following the acquisition by New England Capital Partners.