Supergoop, LLC
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Supergoop, LLC - overview
Established
2007
Location
San Antonio, TX, US
Primary Industry
Consumer Products
About
Supergoop! is a skincare company dedicated to creating innovative sun protection products that promote skin health and safeguard against UV damage. Their offerings cater to diverse consumer needs through various formulations. Supergoop!
was founded in 2007 in San Antonio, US. The company specializes in sun protection skincare products. Holly Thaggard founded the company with a vision to develop non-toxic, effective sunscreen options. Amanda Baldwin serves as the CEO.
In December 2021, Blackstone Group acquired a majority stake in Supergoop from Encore Consumer Capital, with the deal completed in March 2022. Supergoop! specializes in skincare products that incorporate sun protection factors (SPF) to promote skin health and prevent sun damage. Their core offerings include a variety of sunscreen formulations such as lotions, sprays, sticks, and powders, designed for diverse consumer preferences and lifestyles.
These products help address common issues like sunburn and skin aging, making them essential for outdoor activities and daily use. Supergoop! targets a wide customer base, including families and outdoor enthusiasts, and distributes its products primarily across North America, Europe, and select markets in Asia. Supergoop!
generates revenue through a direct-to-consumer model and retail partnerships, allowing customers to purchase products on their website and through authorized retailers. The company operates on a one-time purchase basis, with products priced between USD 12 and USD 76. Supergoop! also provides promotional incentives, such as free shipping on orders over a specified amount and discounts for new customers signing up for newsletters.
Supergoop! is focused on investing in innovation and marketing with the recent investment from Blackstone Group, completed in March 2022. The company plans to expand its product line with new offerings aimed at enhancing sun protection solutions. Additionally, Supergoop!
seeks to increase its presence in global markets, aiming to penetrate new geographic regions by 2024, further leveraging its recent funding to support these initiatives.
Current Investors
Blackstone Group, Green Park & Golf Ventures
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene, Internet
Website
www.supergoop.com
Verticals
E-commerce, Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Supergoop, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | Supergoop, LLC | - |
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