Superfiliate

Based in California, US, and founded in 2021, Superfiliate operates as a marketing software development platform that enables e-commerce and businesses to provide personalized storefronts to engage more customers and improve brand loyalty. In March 2023, Superfiliate raised USD 3 million in seed funding co-led by investors Hawke Ventures and Ventana Capital, with participation from R2 Ventures, Revolution Ventures, and Sandbox Studios. The firm’s customers include Attentive, Shopify, ReCharge, Klaviyo, Postscript, Skio, etc. As of March 2023, the company is being led by its CEO, Andy Cloyd.

The company creates and sells marketing software that includes hyper-personalized storefronts and cobranding landing pages to help improve the effectiveness of word-of-mouth marketing by engaging with loyal consumers and providing more effective retention incentives. The platform incentivizes brands to retain customers by providing store credits, cashback, post-purchase user engagement, and the ability to create and offer fully branded loyalty and referral programs. The company intends to use the March 2023 funding to support the expansion of its services and business reach.