Superbet Group
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Superbet Group - overview
Established
2008
Location
Bucharest, -, Romania
Primary Industry
Travel & Leisure
About
Founded in 2008 by Sacha Dragic (Co-CEO) and based in Romania, Superbet Group, also known as Superbet, operates an online sports betting platform and stores. Superbet Group is a multi-channel sports betting and gaming entertainment provider, operating under three commercial brands, Superbet, Napoleon, Lucky Days. In February 2024, Superbet Group received EUR 1. 3 billion through a refinancing agreement led by Blackstone and HPS.
In February 2025, SUperbet Group raised EUR 1. 3 billion in a refinancing agreement with Blackstone and certain funds and accounts managed by HPS Investment Partners (HPS). The firm specializes in technology-driven entertainment within the sports and gaming sectors, offering a range of betting services to customers across multiple countries. The firm operates through several commercial brands and has developed proprietary technology in its European tech hubs.
Additionally, the Superbet Foundation focuses on supporting education, health, and cultural initiatives within communities. The company offers a range of services including pre-match and live sports betting, casino games, virtual betting, and lottery options. As of February 2025, Superbet has a retail network exceeding 1,200 locations and has expanded its online presence since 2016, featuring a proprietary online betting engine and a mobile app launched in 2018. The company intends to use funds from the February 2025 refinancing towards its growth strategy – including its expansion into the Brazilian market, M&A optionality, and further investment in innovative technologies.
Current Investors
Blackstone Group
Primary Industry
Travel & Leisure
Sub Industries
Casinos & Gambling, Gaming
Website
superbetgroup.com/
Verticals
E-commerce
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Superbet Group - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Private Debt | Announced | Superbet Group | - | ||||||||
| Add-on, Trade Sale | Announced | Napoleon Games NV | - | ||||||||
| Add-on | Completed | Lucky 7 Ventures | - | ||||||||
| Buyout | Completed | Superbet Group | - |
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