Super73, Inc.

Super73, Inc. is a US-based manufacturer of stylish electric motorbikes, combining advanced technology with great design for urban commuting and recreational riding. Founded in 2016 by Aaron Wong and Michael Cannavo, Super73, Inc. is headquartered in Irvine, US.

The company focuses on manufacturing electric motorbikes and has successfully raised USD 20. 00 mn in its latest funding round led by Volition Capital on December 17, 2020, bringing the total funds raised to USD 20. 00 mn. Super73 specializes in the design and manufacturing of electric motorbikes, offering a unique blend of style, functionality, and advanced technology.

The company's core product lineup includes the R-Series models, the Oracle Red Bull Racing Z Adventure Series, and other variants such as the Easy Rider, Urban Explorer, Trailblazer, and the K1D First Ride, which cater to various riding preferences and uses. These electric motorbikes are engineered for urban commuting, recreational riding, and outdoor adventures, providing an eco-friendly alternative to traditional gasoline-powered vehicles. Super73 primarily targets consumers who are environmentally conscious and seek a trendy and efficient mode of transport. The products are marketed and sold across diverse geographical regions, including North America and Europe, appealing to a wide customer base of individual consumers as well as enthusiasts in the electric vehicle community.

Super73 generates revenue through direct-to-consumer sales, primarily via their online platform, where customers can purchase electric motorbikes and accessories. The company has structured its offerings around individual product sales, with pricing for the flagship models ranging from USD 595 for the K1D First Ride to USD 4,995 for the Trailblazer. Customers can also take advantage of financing options, such as those offered by Klarna, which facilitate low monthly payment plans for their purchases. The revenue model is supported by seasonal promotions, such as discounts on select models, which encourage customer engagement and drive sales volume.

Additionally, Super73 collaborates with various brands to provide a range of accessories that enhance the riding experience, further contributing to the company's revenue streams. In February 2021, Super73, Inc. raised USD 20. 00 mn in venture funding led by Volition Capital to support its expansion plans.

The company aims to scale its operations and is focusing on developing new models to enhance its product lineup. Specific upcoming products have not been detailed, but the company is actively looking to expand into new markets, particularly in Europe and Asia, by 2023. The funding will be utilized to strengthen its market presence and facilitate the design and launch of innovative electric motorbikes.