Super Group Ltd.
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Super Group Ltd. - overview
Established
1987
Location
Singapore, -, Singapore
Primary Industry
Food
About
Super Group Ltd. is a Singapore-based company that specializes in the production of instant coffee, tea, and cereal mixes, catering to both individual consumers and commercial clients in various international markets. Founded in 1987 and headquartered in Singapore, Super Group Ltd. focuses on producing instant beverage mixes.
The company was acquired by Jacobs Douwe Egberts in November 2016 for SGD 1. 45 billion, which took it private. CEO Peter Mountford leads the firm, which has executed 2 deals to date, with its most recent deal being in November 2016. Super Group Ltd.
specializes in a diverse range of instant mixes, primarily focusing on coffee, tea, and cereal products. Their offerings cater to both individual consumers and commercial clients, with products designed for home consumption or on-the-go lifestyles. The company provides a variety of taste variations and is present in several international markets beyond Singapore, including countries in Asia, the Middle East, and Oceania. In 2022, Super Group Ltd.
reported a revenue of SGD 0, with an EBITDA of SGD -61,067. 90 in 2023. The firm generates revenue through direct-to-consumer sales, partnerships with retailers, and distribution agreements, ensuring its products are accessible via supermarkets, convenience stores, and online platforms. Super Group Ltd.
plans to leverage its recent funding from Jacobs Douwe Egberts, aimed at expanding its product line and entering new markets. The company is focusing on launching new beverage products designed for the Asian market by 2024. Following its acquisition, Super Group is strategically enhancing its operations to strengthen its market presence in the beverage industry.
Current Investors
Jacobs Douwe Egberts (JDE), Aquiline Capital Partners
Primary Industry
Food
Sub Industries
Non-Alcoholic Beverages, Snack Foods, Food & Beverage Distribution
Website
www.supergroupltd.com
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Super Group Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | Super Group Ltd. | - | ||||||||
| Add-on | Completed | Super Group Ltd. | - |
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