Sunwoo Fresh

Based in Seoul, South Korea, Sunwoo Fresh operates in the food industry, specializing in high-quality fresh produce and food products tailored for consumers and businesses. Sunwoo Fresh was founded in 2011 and is headquartered in Seoul, South Korea. The company focuses on providing premium fresh produce. In November 2018, Affirma Capital fully acquired Sunwoo Fresh for USD 90.

1 mn. The CEO of the company is Je-hyo Cho. Sunwoo Fresh specializes in providing high-quality fresh produce and food products designed to meet the demands of both consumers and businesses. The company’s core offerings include a range of fresh fruits, vegetables, and pre-packaged meal solutions, all crafted to appeal to health-conscious consumers and businesses in the food service industry.

These products are characterized by their emphasis on freshness and nutritional value, targeting customers who prioritize quality and convenience in their meal preparation. The company has positioned itself in key markets, including metropolitan areas in North America and select regions in Asia, effectively catering to diverse clientele, including grocery retailers, restaurants, and health-focused consumers. In the most recent fiscal year of 2024, Sunwoo Fresh reported a revenue of USD 360. 11 mn and an EBITDA of USD 4.

69 mn. The revenue model is structured around a combination of direct-to-consumer sales and B2B partnerships with retailers and food service providers. The company engages in transactions primarily through wholesale agreements with grocery chains and direct sales to consumers via online platforms. These transactions often involve bulk purchasing agreements, ensuring a steady supply of products to both retail partners and individual customers.

While specific pricing plans for individual products are not disclosed, the company's offerings are designed to meet various market segments, with flagship products attracting significant demand due to their quality and branding. Sunwoo Fresh plans to leverage its recent acquisition by Affirma Capital to enhance its market presence and product offerings. The company is expected to introduce new product lines aimed at health-conscious consumers, with specific launch dates yet to be announced. Furthermore, Sunwoo Fresh is targeting expansion into additional markets in Asia and North America.

The funds from the acquisition will support these initiatives and bolster the company’s operational capabilities.