Sunray

Sunray is a Guangzhou-based company specializing in new retail services, including e-commerce operations and digital marketing, aimed at enhancing brand visibility in the digital retail landscape. Founded in 2010 in Guangzhou, China, Sunray operates as Guangzhou Shangrui Marketing Planning Co. , Ltd. , providing marketing planning and e-commerce solutions.

The company has remained focused on its core business strategies without any recorded pivots or changes. Sunray's founder has not been publicly detailed, but it has successfully engaged in various deals, with its latest deal occurring on February 10, 2026, marking its position in the marketing sector. Guangzhou Shangrui Marketing Planning Co. , Ltd.

primarily focuses on new retail services, offering solutions that include e-commerce operation agency, digital marketing agency services, and online wholesale and retail. The company collaborates with major e-commerce platforms like Alibaba's Retail Link, Pinduoduo, and JD New Channels to provide comprehensive operational support to fast-moving consumer goods (FMCG) brands such as Arrow, Mars, and Nestle, catering to both urban and rural consumer bases. The revenue structure of Guangzhou Shangrui Marketing Planning Co. , Ltd.

is transactional, deriving income from e-commerce operations and digital marketing services. By partnering with brands and retailers, the company facilitates B2B transactions that involve performance-based commissions and service fees, allowing for revenue generation from both sales percentages and fixed service fees. This flexible revenue model ensures operational efficiency and caters to a diverse range of client needs. In February 2026, Sunray raised an undisclosed amount of venture funding from Guangdong Brandmax Marketing Co.

, Ltd. The funding is anticipated to support the company’s ongoing efforts to enhance its product offerings and expand its services into new markets. Specific geographic areas targeted for future expansion have not been disclosed, but the company is poised to leverage this investment to enhance its operational capabilities and reach a broader consumer base.