Sunderland Group
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Sunderland Group - overview
Established
1968
Location
Fargo, ND, US
Primary Industry
Insurance
About
Based in North Dakota, US, and founded in 1968 by Brad and Derek Sunderland, Sunderland Group is a health and wealth financial marketing organization. In March 2021, Simplicity Group, a portfolio company of Lee Equity Partners acquired the company. Sunderland Group provides life and annuity products to agents and advisors. The company offers product and sales support including lead generation strategies, proprietary, and proven sales tools, sales training, case design, and online resources.
Current Investors
Simplicity Financial Marketing Holdings Inc.
Primary Industry
Insurance
Sub Industries
eMarketing/Digital Marketing, Health Insurance, Life Insurance
Website
www.sunderlandgroup.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Sunderland Group - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Sunderland Group | - |
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