Sunderland Association Football Club Limited
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Sunderland Association Football Club Limited - overview
Established
1879
Location
Sunderland, -, UK
Primary Industry
Travel & Leisure
About
Sunderland Association Football Club Limited, based in the UK, operates as a professional football club, providing sports entertainment and matchday experiences to fans and communities. Founded in 1879 in Sunderland, UK, Sunderland AFC is a professional football club that participates in the English football league system. The club has undergone various strategic adjustments to enhance its operations but has consistently focused on football. Sunderland AFC has a rich history with no known subsidiaries or parent companies associated with it.
Sunderland AFC (SAFC) primarily operates in the sports and entertainment industry, focusing on professional football. The club's core offerings include matchday experiences, merchandise sales, and multimedia content related to their football operations, including highlights, interviews, and behind-the-scenes access. These services cater to a wide array of customers, including local fans and football enthusiasts, emphasizing an engaging experience at their home venue, the Stadium of Light. The club actively participates in competitions within the English football league system, targeting fan engagement both in the UK and internationally, particularly in North America and Europe.
Sunderland AFC generates revenue through multiple streams, including ticket sales, merchandise, and digital content subscriptions. The club's ticketing structure facilitates direct-to-consumer transactions for match attendance, while merchandise is available online and at their physical store, appealing to both local and international fans. Additionally, subscription models for access to exclusive content such as behind-the-scenes videos and player interviews contribute to their revenue. Revenue is further bolstered through partnerships and sponsorships with various brands, enhancing their commercial reach.
The balance of these revenue streams is essential for Sunderland AFC's financial sustainability and growth. Sunderland AFC plans to enhance its matchday experience by launching new merchandise lines in the upcoming season, aimed at both local and international markets. The club targets expansion into North America and Europe by the end of 2024, aiming to increase its global fan base. Recent funding will be utilized to support these initiatives and further develop the club's digital content offerings.
Primary Industry
Travel & Leisure
Sub Industries
Professional Sports/eSports
Website
www.safc.com
Total Amount Raised
Subscriber access only
Sunderland Association Football Club Limited - financials
| Fiscal Year Ended | Jul 31, 2016 | Jul 31, 2017 | Jul 31, 2018 | Jul 31, 2019 | Jul 31, 2020 | Jul 31, 2021 | Jul 31, 2022 | Jul 31, 2023 | Jul 31, 2024 | Jul 31, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 104,072,000 | 123,504,000 | 63,691,000 | 58,693,000 | 29,152,000 | 10,727,000 | 25,885,000 | - | - | - |
| % Revenue Growth (YoY) | - | 18.7% | (48.4%) | (7.8%) | (50.3%) | (63.2%) | 141.3% | - | - | - |
| EBITDA (USD) | 474,000 | (8,840,000) | (8,744,000) | (5,261,000) | (3,220,000) | (9,361,000) | (5,198,000) | - | - | - |
| Operating Income (USD) | (30,715,000) | (39,259,000) | (20,273,000) | (10,534,000) | (5,753,000) | (11,659,000) | (7,876,000) | - | - | - |
| Operating Margin | (29.5%) | (31.8%) | (31.8%) | (17.9%) | (19.7%) | (108.7%) | (30.4%) | - | - | - |
| % EBITDA Margin | 0.5% | (7.2%) | (13.7%) | (9.0%) | (11.0%) | (87.3%) | (20.1%) | - | - | - |
| NET Income (USD) | (33,785,000) | (10,248,000) | (19,912,000) | (11,242,000) | (2,622,000) | (11,746,000) | (7,877,000) | - | - | - |
| % Net Margin | (32.5%) | (8.3%) | (31.3%) | (19.2%) | (9.0%) | (109.5%) | (30.4%) | - | - | - |
Sunderland Association Football Club Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Corporate Carve Out | Announced | Sunderland Association Football Club Limited's Women's Team | - |
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