Summersalt, Inc.

Summersalt, Inc. is a fashion-forward swimwear company that offers affordable, stylish swimwear and beach apparel, specifically designed for women who value both aesthetics and comfort. Founded in 2017 in St. Louis, US, Summersalt, Inc.

is known for its innovative swimwear solutions. The company has raised a total of USD 17. 35 mn through funding rounds, with the latest being a Series B round in December 2019, led by Mercato Partners, including investment from returning entities like Dundee Venture Capital and Founders Fund. The company was established by Lori Coulter and Reshma Chamberlin, both experienced in the fashion industry.

Summersalt specializes in designer swimwear and related apparel, providing a diverse selection of swimsuits, cover-ups, and beachwear tailored for women. The brand emphasizes comfort, functionality, and affordability, aiming to address the high costs associated with designer swimwear. Their products are marketed primarily to women who lead active lifestyles and seek fashionable options for vacations and beach outings, available across the US, Canada, Australia, and select European markets. Summersalt generates revenue primarily through direct-to-consumer sales on its online platform, emphasizing individual transactions for swimwear and related items.

The competitive pricing structure appeals to a wide audience, targeting customers seeking quality swimwear without the high price tag. Their revenue model is centered around single-item purchases, highlighting the brand's direct connection with consumers. With the recent Series B funding of USD 17. 35 mn raised in December 2019, Summersalt plans to expand its product line and enter new geographic markets.

The company aims to launch new swimwear collections tailored to a wider range of customer preferences and body types. Furthermore, Summersalt intends to explore additional markets outside its current geographic scope to broaden its customer base. The funding will be used to support these product developments and expansion strategies.