SUGAR Cosmetics
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SUGAR Cosmetics - overview
Established
2012
Location
Mumbai, Maharashtra, India
Primary Industry
Consumer Products
About
SUGAR Cosmetics is a Mumbai-based beauty company focusing on premium makeup and skincare products designed for contemporary consumers. Their diverse range includes lipsticks, eyeliners, foundations, and skincare essentials that blend aesthetic appeal with skincare benefits. Founded in 2012, SUGAR Cosmetics, operated by Vellvette Lifestyle Pvt. Ltd.
, specializes in a variety of cosmetics aimed at modern users. The company has undergone strategic expansions in product lines and international reach, specifically in Southeast Asia and the Middle East. The firm is led by co-founders Vineeta Singh, Aini Payne, Kaushik Mukherjee, Kylie McGrath, Shruty Dubey, and Vaishali Vakharia. Recently, SUGAR Cosmetics raised USD 4.
50 mn in a Series D round, bringing the total amount raised to USD 4. 50 mn through various strategic investments including A91 Partners and Elevation Capital. SUGAR Cosmetics specializes in the development and sale of premium beauty products, including an array of lipsticks, eyeliners, foundations, and skincare offerings like serums and lip oils. Notable products include the Glide Peptide Serum Lipstick and Drop A Tint Lip Oil, which are designed for both aesthetic appeal and skincare.
The company primarily serves the Indian market while expanding its presence in international markets, including Southeast Asia and the Middle East. In 2023, SUGAR Cosmetics reported a revenue of USD 52. 37 mn, with an EBITDA of USD -8. 09 mn.
The company operates a direct-to-consumer model through its website and mobile application, utilizing promotional strategies and exclusive discounts to drive sales. SUGAR Cosmetics plans to launch new product lines designed to cater to the evolving preferences of beauty consumers, with specific release dates to be announced. The company aims to expand its market presence further into Southeast Asia and the Middle East by the end of 2024. Recent funding will support these initiatives, including product development and marketing efforts, to enhance brand visibility in new regions.
Current Investors
India Quotient, RB Investments, A91 Partners
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.sugarcosmetics.com
Verticals
E-commerce, Manufacturing, Mobile Apps
Company Stage
Series D
Total Amount Raised
Subscriber access only
SUGAR Cosmetics - financials
| Fiscal Year Ended | Mar 31, 2013 | Mar 31, 2014 | Mar 31, 2015 | Mar 31, 2016 | Mar 31, 2017 | Mar 31, 2018 | Mar 31, 2019 | Mar 31, 2020 | Mar 31, 2021 | Mar 31, 2022 | Mar 31, 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 2,455,698.2 | 13,805,644.8 | 55,797,803.2 | 71,409,895 | 72,838,473 | 187,043,891.2 | 571,418,453 | 1,037,108,014 | - | - | - |
| % Revenue Growth (YoY) | - | 462.2% | 304.2% | 28.0% | 2.0% | 156.8% | 205.5% | 81.5% | - | - | - |
| EBITDA (USD) | - | - | (12,640,460.6) | (8,150,137.4) | 2,103,636.1 | 7,234,226.7 | (33,692,532) | (225,384,629) | - | - | - |
| Operating Income (USD) | - | - | (12,718,893.9) | (8,294,375.4) | 1,985,363.1 | 6,710,729.7 | (50,353,312) | (268,916,003) | - | - | - |
| Operating Margin | - | - | (22.8%) | (11.6%) | 2.7% | 3.6% | (8.8%) | (25.9%) | - | - | - |
| % EBITDA Margin | - | - | (22.7%) | (11.4%) | 2.9% | 3.9% | (5.9%) | (21.7%) | - | - | - |
| NET Income (USD) | (527,839) | (4,729,993.8) | (8,911,049.7) | (5,744,415.4) | 1,124,490.1 | 4,558,607.2 | (57,755,464) | (282,314,037) | - | - | - |
| % Net Margin | (21.5%) | (34.3%) | (16.0%) | (8.0%) | 1.5% | 2.4% | (10.1%) | (27.2%) | - | - | - |
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