SubVRsive, Inc.

SubVRsive, Inc. specializes in merging art, technology, and experience design to create innovative immersive solutions for brands and agencies, enhancing spatial experiences across various platforms. Founded in 2015 in Austin, US, SubVRsive, Inc. focuses on immersive advertising and virtual environments to engage communities and drive commerce.

The company secured its first major funding in February 2017, raising USD 4. 00 mn in a SERIES A round led by WPP. SubVRsive has maintained its core business strategy without significant pivots, and it operates independently as a standalone entity. The company was co-founded by Austin Mace, Kenny Tomlin, and Ryan Thomas, with Anthony Burke currently serving as CEO.

SubVRsive operates at the intersection of art, technology, and experience design, offering a suite of innovative products and services tailored to enhance spatial experiences for brands and agencies. Core offerings include immersive advertising experiences designed for prominent social media platforms, fully immersive virtual environments that facilitate community building and commerce, and augmented reality solutions aimed at improving in-store and online shopper experiences. Additionally, SubVRsive provides virtual training programs for enterprises, utilizing digital experiences to drive organizational change and employee development. Its client base spans various sectors, including retail and corporate clients, across geographical markets such as North America and Europe.

SubVRsive's revenue is generated through partnerships and B2B transactions with brands and agencies seeking to leverage innovative immersive technologies. Clients engage in service contracts for specific projects, such as immersive advertising campaigns or the development of virtual worlds tailored to their brands. Pricing structures vary based on the scope and complexity of the services provided, ensuring alignment with clients' marketing and operational objectives. In February 2017, SubVRsive secured a USD 4.

00 mn investment in a SERIES A funding round led by WPP. The company plans to utilize this funding to expand its reach in immersive experiences and develop new products aimed at enhancing consumer engagement. Future initiatives include launching innovative advertising solutions tailored for emerging markets, particularly targeting Asia and South America by the end of 2023. SubVRsive is also exploring opportunities to enhance its virtual training offerings to cater to a broader range of industries, thus facilitating further growth.