Subtotal, Inc.

Subtotal, Inc. is a US-based company that delivers innovative invoicing solutions, integrating shoppers' retail accounts with leading brands to enhance customer interactions and streamline purchase management. Founded in 2024 and headquartered in New York, US, Subtotal, Inc. provides a platform that enables the integration of consumer purchase data with various retailers.

The company has closed a total of 1 deal, with its most recent funding round occurring on June 23, 2025, raising USD 6. 6 million in seed funding. The founder, details regarding prior ventures are not available, and there are no mentions of subsidiaries or mergers. Subtotal, Inc.

specializes in providing a platform that facilitates the integration of shoppers' retail accounts with various brands, enhancing customer experiences. Their core offerings center around an API that enables businesses to manage customer purchase data, delivering personalized retail experiences based on individual shopping behavior. By linking retail accounts from major retailers such as Amazon, Walmart, and Target, Subtotal allows customers to share their purchase history directly, enabling brands to access digital receipts and gain insights into consumer preferences. The platform serves a diverse client base, including retailers and consumer brands across various geographical markets, including North America, Europe, and select regions in Asia, targeting both B2B and direct-to-consumer interactions.

Subtotal's revenue model is primarily based on subscription services and partnerships with retailers, where businesses pay to access the platform’s capabilities. Clients can leverage these services to integrate customer purchasing data into their loyalty and rewards programs, enhancing customer engagement. The structure includes fees associated with API access, allowing businesses to verify in-store purchases, facilitate tailored shopping experiences, and automate reporting. Specific pricing plans and costs for individual products or services are negotiated with participating retailers and brands, ensuring customized solutions that align with operational needs and consumer engagement strategies.

Flagship services include tools for automating reports and creating personalized surveys based on customer purchasing patterns. In June 2025, Subtotal, Inc. raised USD 6. 6 million in seed funding from unspecified investors.

The company aims to utilize this funding to enhance its platform by developing new products designed to further streamline customer engagement and improve data integration capabilities. Additionally, Subtotal plans to expand into new markets, focusing on increased penetration in regions across Europe and Asia by the end of 2026.