Studs, Inc.

Studs, Inc. is a company specializing in modern ear piercing services and a curated selection of fashion earrings, catering to a young, style-conscious audience. Studs, Inc. provides personalized ear piercing services and a range of earrings.

Founded by Anna Harman in New York, US, the company has evolved its business strategy to focus on direct-to-consumer sales. In October 2021, Studs raised USD 20 mn in Series B funding, led by Spark Capital, with participation from First Round Capital, Lerer Hippeau Ventures, and Thrive Capital. This funding round represented the total amount raised by the company to date. Studs specializes in ear piercing services and offers a diverse range of earrings for fashion-forward consumers.

The company provides a unique combination of piercing services and jewelry sales, with an emphasis on modern and personalized experiences. Their product line includes earrings made from various materials that focus on style and comfort, specifically targeting university students and young adults. The products are primarily sold in the North American market, particularly in urban areas where fashion trends are rapidly evolving. Studs operates a direct-to-consumer model, generating revenue through in-store piercing services and e-commerce sales of earrings.

Customers engage with the brand during in-person appointments, which are followed by selecting earrings from the collection. The company has signature products such as the Pave Clicker Set and Core Huggies Set, with pricing designed to be accessible for a young demographic. This strategy allows Studs to effectively convert foot traffic from physical locations into online sales, thereby enhancing overall revenue. Studs, Inc.

intends to use the USD 20 mn raised in Series B funding to accelerate growth across the U. S. The company has plans to launch new products designed to enhance its earring collection and expand its market presence. Specific details regarding new product launches and target regions for expansion are yet to be disclosed, but the focus remains on capitalizing on the evolving trends in fashion and personal expression.