Structural, Inc.

Structural, Inc. specializes in employee recognition and rewards solutions, enhancing workplace culture through data-driven insights and innovative technology. Founded in 2017 in Indianapolis, US, Structural, Inc. develops platforms that foster employee engagement and recognition.

The company was acquired by Augeo Marketing in October 2022, allowing it to expand its offerings. The founding team includes experts in employee engagement strategies, although detailed founder information is not available. Structural has completed 3 deals to date, with its most recent deal occurring in October 2022. The company raised a total of USD 2.

8 mn in funding, with Augeo Marketing leading the latest funding round. Augeo Workplace offers a comprehensive employee recognition and rewards platform designed to enhance workplace culture and employee engagement through data-driven insights. Their core offerings include a digital recognition system that enables organizations to express appreciation for employee contributions, utilizing both monetary and non-monetary rewards. The platform integrates seamlessly with existing human resource information systems (HRIS) and features automated recognition for significant milestones such as birthdays and service anniversaries, thereby streamlining the recognition process.

Additionally, Augeo provides a gamified experience to encourage ongoing participation, with tools for customized contests and challenges. Their target clientele includes businesses across various sectors looking to improve employee satisfaction and retention, primarily in North America and Europe, although their solutions are applicable to global markets. Augeo Workplace generates revenue through a subscription-based model, offering businesses access to their employee recognition and rewards platform. Clients typically enter into partnerships that provide access to a suite of features, including digital recognition walls, gamification strategies, and a rewards marketplace.

The pricing structure is designed to cater to varying organizational sizes and includes tiered plans that offer different levels of service and features based on the client’s needs. Notable offerings may include flagship products such as the InspireMe AI recognition technology and specific rewards options that allow employees to redeem loyalty currency for both physical and digital assets. Transactions are facilitated directly between Augeo and its corporate clients, fostering long-term relationships that focus on enhancing workplace engagement and employee experience. Following its acquisition in October 2022, Structural, Inc.

aims to leverage Augeo Marketing's resources to enhance its offerings and expand into new markets. The integration will focus on developing innovative products tailored for evolving employee engagement needs. The recent funding of USD 2. 8 mn will support these initiatives, allowing Structural to enhance its technology and expand its reach within North America and Europe, while exploring opportunities in additional global markets.