Strongview

Strongview, now part of Selligent by Marigold, enhances customer engagement through a sophisticated marketing automation platform, facilitating personalized and integrated marketing strategies for various industries. Founded in 2002 in Redwood City, US, Strongview specializes in marketing automation solutions. The company was acquired by Selligent in a merger completed in February 2016, which allowed for greater synergy in their marketing efforts. The company has raised a total of USD 7.

60 mn from funding rounds, including a Series D round in September 2015, with key investors such as Evercore Partners, Globespan Capital Partners, and Sequoia Capital. Strongview has participated in 6 deals since its inception. The founder, Jean-Pierre Faisan, has a background in technology and marketing, contributing to the company's innovative approach. Selligent by Marigold provides a comprehensive cross-channel marketing automation platform designed to enhance customer engagement through personalized marketing strategies.

The core offerings include real-time audience segmentation, personalized content delivery, journey customization, and robust reporting and optimization tools. These features enable marketers to integrate and streamline their data sources, automate workflows using artificial intelligence, and execute targeted campaigns across various channels. The company's solutions cater primarily to industries such as retail, media and publishing, travel and hospitality, and financial services, allowing businesses to drive conversions, build customer loyalty, and improve return on investment. Selligent's products are utilized in various geographical markets, including North America, Europe, and Asia-Pacific, targeting a diverse client base that includes both B2B and B2C companies seeking to enhance their marketing effectiveness.

Selligent by Marigold operates on a subscription-based revenue model, where clients pay for access to its marketing automation platform and associated services. Typical transactions involve businesses entering agreements for annual or multi-year subscriptions, which grant them access to Selligent’s suite of tools, including its flagship features such as real-time audiences and journey customization. These partnerships may vary from direct B2B arrangements with large enterprises to collaborations with resellers and integrators who enhance and distribute Selligent’s offerings. Revenue generation is further supported by technology partnerships that leverage the platform for additional revenue opportunities.

Specific pricing plans for these subscriptions are structured to accommodate different business sizes and marketing needs, ensuring scalability and flexibility for clients across various sectors. Selligent is focused on developing new features for its marketing automation platform, with plans for product enhancements to be rolled out in the near future. The company aims to expand its presence in emerging markets across Asia-Pacific and Latin America by 2025, targeting businesses seeking advanced marketing solutions. The recent funding from the Series D round in September 2015 will be utilized to support product development and market expansion initiatives, ensuring that Selligent continues to meet the evolving needs of its clients.

The acquisition of StrongView in 2016 has positioned Selligent to leverage combined resources for future growth.