Stronger AB

Stronger AB, based in Sweden, specializes in creating stylish and functional activewear for women, enhancing the workout experience through high-quality clothing designed for various physical activities. Founded in 2014 in Stockholm, Sweden, Stronger AB is an activewear brand focused on producing women's workout clothing. The company was formed by a group of entrepreneurs including Henrik Grunden, Joel Almqvist, Juri Gendelman, and Martin Hansson. In May 2021, Polaris Private Equity acquired Stronger AB, allowing the company to further its growth strategy.

The headquarters is located in Stockholm, while the brand has a presence in international markets including the United States and Europe. Stronger is a Swedish activewear brand focused on producing stylish and functional workout clothing designed to enhance the exercise experience. The company's primary offerings include a wide range of apparel such as leggings, sports bras, tank tops, and oversized t-shirts, all engineered for various fitness activities like running, yoga, and gym workouts. Stronger emphasizes fit and comfort, catering to a diverse clientele that includes fitness enthusiasts and everyday consumers seeking both style and practicality in their activewear.

The products are crafted with advanced materials to provide essential support and breathability, addressing common challenges faced by athletes and casual wearers alike. Stronger's market presence extends beyond Sweden, with products available in multiple international markets including the United States and Europe, thereby reaching a global audience of health-conscious individuals seeking fashionable workout solutions. In 2022, Stronger reported a revenue of USD 32. 93 mn, with an EBITDA of USD -1.

85 mn. The company generates revenue primarily through direct consumer sales via its online platform, offering an array of products that vary in price depending on design and material specifications. For instance, the Signature Leggings are priced at 94. 90 USD and the Bounce Sports Bra at 59.

90 USD, contributing to a structured sales approach emphasizing high-quality, premium-priced activewear. The transaction model is based on single purchases rather than subscriptions, supported by seasonal promotions with discounts up to 60% off certain product lines. Following the acquisition by Polaris Private Equity in May 2021, Stronger AB aims to support its growth journey through globalization and expansion of its product offerings. The company plans to launch new products designed to meet the evolving needs of customers in the activewear market.

Specific geographic expansion efforts are targeted toward increasing market share in the United States and other international markets by the end of 2023, utilizing recent funding to enhance marketing strategies and product development.