Stratagem

Stratagem is a French company that specializes in the manufacture of custom countertops, offering diverse products tailored to meet the aesthetic and functional needs of various sectors. Founded in 1987 in France, Stratagem specializes in custom countertops and has engaged in three significant deals throughout its history. CEO Gary Krieger leads the company, while Craig Teahen is noted as the founder. Recently, IXO Private Equity acquired a minority stake in the company during a Buyout round amounting to EUR 117,000, which brings the total amount raised to EUR 117,000.

Stratagem specializes in the manufacture of custom countertops, offering a diverse range of products including laminated and compact work surfaces, credenzas, and custom shapes. Their flagship product, the Twin Compact 20mm countertop, balances performance, aesthetics, and affordability, suitable for various kitchen designs. Stratagem addresses the needs of creative professionals, including designers and architects, by providing high-quality materials that meet modern aesthetic and functional standards, primarily serving the residential and commercial sectors in the European market. In the most recent year, 2023, Stratagem reported a revenue of EUR 19,318,718 and an EBITDA of EUR 1,164,271.

The company generates revenue through direct sales of custom countertop products, engaging in B2B transactions with interior designers, kitchen manufacturers, and commercial contractors, ensuring tailored solutions that foster long-term client relationships. Stratagem plans to leverage recent funding to enhance its product offerings and expand into new markets. This includes the design and launch of upcoming products aimed at meeting evolving client demands. The company is considering targeted expansions in various regions of Europe, with specific timelines being evaluated.

The funding from IXO Private Equity will support these initiatives, facilitating the development of new products and the exploration of additional geographic markets.