Sterling Brokers Ltd.

Based in Toronto, Canada, and founded in 2014, Sterling Brokers Ltd. , also known as Sterling, operates as a consulting firm, that provides technology solutions intended to help small, large, and multi-national businesses manage their employee group insurance in a cost-effective manner. The company was co-founded by Stefan Ionescu and David Haines, and in February 2022, True Wind Capital invested in Sterling Capital Brokers Ltd. The company provides employee benefit consulting services, where it offers a proprietary technology platform for its customers, allowing them to receive bespoke solutions matching their employee insurance requirements.

Sterling Brokers Ltd’s software assists businesses in choosing cost-effective and competent policies for their workforce, and its features including digital onboarding, payroll integration, and automatic billing reconciliation, help customer companies reduce their insurance administration works. The company’s platform can be easily integrated with HRIS (Human Resources Information System) and payroll platforms, and it offers customized insurance plan management solutions for more than 1,000 enterprises across Canada. Sterling Brokers Ltd. intends to use the February 2022 investment to reinforce its proprietary platform solutions to meet the growing customer demand for affordable, and customizable insurance benefit options.