StayTerra
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StayTerra - overview
Established
2024
Location
Bradenton, FL, US
Primary Industry
Travel & Leisure
About
Based in the US, StayTerra operates as a technology-driven entity specializing in vacation rental management, enhancing both property owner experiences and guest satisfaction through its comprehensive services. StayTerra was founded in 2024 in Bradenton, US, focusing on vacation rental management. The company has secured 2 deals to date, with the most recent deal occurring on July 16, 2025. The investment by Bessemer Venture Partners and Garnett is aimed at bolstering its service capabilities.
StayTerra operates as a collection of premier vacation rental brands that specialize in property management services tailored for owners of vacation rentals and elevated experiences for guests. Their core offerings include comprehensive property management solutions that encompass marketing, booking, maintenance, and customer service aimed at maximizing property value while ensuring guest satisfaction. StayTerra serves a diverse clientele, including property owners seeking reliable management and travelers looking for high-quality vacation accommodations in sought-after destinations across the United States. The company’s services are designed to streamline the rental process, enhance property visibility, and elevate the overall guest experience.
StayTerra’s partner brands leverage decades of localized expertise, operating in markets that extend from coastal resorts in California to the ski lodges in Colorado and urban centers like New York City, thereby providing a wide array of options for both owners and guests. StayTerra generates revenue primarily through service fees associated with property management and guest bookings. The firm employs a transaction structure that encompasses direct-to-consumer interactions, where guests can book accommodations via the StayTerra platform. The pricing model typically includes a management fee charged to property owners based on rental income, as well as a service fee applied to guest bookings.
This ensures a consistent revenue stream while keeping pricing competitive for end-users. StayTerra’s flagship services are associated with its commitment to customer care and property maintenance, which are integral to its value proposition in the vacation rental market. The structured management approach not only supports property owners in maximizing their investments but also enables guests to experience seamless vacation planning and execution. In July 2025, a consortium comprised of Bessemer Venture Partners and Garnett invested in StayTerra.
The financial terms were not disclosed, but the investment will enable StayTerra to enhance its capabilities and services. The company plans to launch new products designed for improved customer interaction and to expand its reach into new geographic markets, although specific details on these markets and product timelines are yet to be announced.
Current Investors
Garnett Station Partners, Bessemer Venture Partners
Primary Industry
Travel & Leisure
Sub Industries
Hospitality Services, Hotels & Accommodations, Real Estate Development & Operating Companies
Website
www.stayterravaca.com
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
StayTerra - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Vacation Homes of Hilton Head | - | ||||||||
| Add-on | Completed | Cape and Coast | - | ||||||||
| Growth | Completed | StayTerra | - | ||||||||
| Company Formation | Completed | StayTerra | - |
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