StarPony

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StarPony - overview

About

Established in 2020 and based in Guangzhou, China, StarPony is a children's pan-entertainment content producer that focuses on steam toy products. The company's founder and CEO, Cangjian Shi, was previously the international general manager of Ali's mobile business unit. The company launched its original plush doll brand OUOZZZ in May 2021. By 2022, it will have expanded its overseas business to English-speaking countries such as the United States, Canada, Australia, New Zealand and five European countries.

The company engages in the development of steam toy products. The company’s toy products add sensors and chips to make them intelligent, and link animation IP. The company has toy brands such as "Magic Gyro", "Helping the Dragon", "Beast Hunter" and "Bakugan Kid". The revenue of the company was over CNY 100 million in 2021.

The company will use the series A funding for expanding human resources, children's toy product development, brand building and other aspects.

Current Investors

K2VC, Guangzhou Lingdong Creative Culture Technology Co.Ltd., Hony Capital

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Primary Industry

Consumer Products

Sub Industries

Consumer Products, Education/Training, Retail

Verticals

E-commerce

Company Stage

Series A

Total Amount Raised

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