StarININ

Established in 2021 and based in Hangzhou, China, StarININ is an e-commerce marketing company that provides digital marketing services for the e-commerce industry. The company is a subsidiary of the Wuyou Media Group. The company currently serves 5 original domestic brands and 45,000 anchors, and its business covers over 20 countries. In August 2023, StarININ raised CNY 66 million in series B1 funding from new investor Sincere Capital, and returning investors Ruita Capital and Yaoan China.

The company's business includes product selection platforms, a one-stop platform for matching people and goods, and a video and live-streaming business. It has an e-commerce selection platform for Chinese markets, the Xingyao platform, and overseas markets, the StarININ platform. The platform is connected to Kuaishou, Taobao, TikTok, Amazon, brand incubation, and e-commerce bandwagon service platforms. The platform's total monthly transactions can reach USD 5 million and serves 6,500 Chinese brands.

It also provides AI digital human computing power services and AI mini-model development services for e-commerce MCN companies, which helps traditional e-commerce and entertainment anchors realize digital transformation. The company will use digital people to serve 4,000 lodging hotels in and around Huzhou with Huzhou City Investment Group. It also established AI computing centers in Hangzhou, Huzhou, Chengdu, Chongqing, Zhuhai, and Dalian with Hangzhou Westlake State Capital and Baidu. Besides, the company also plans to launch a computing power center with a joint venture with the government platform.