STANDAGE

Founded in 2017 in Tokyo, Japan, STANDAGE Inc. , d. b. a STANDAGE, a trade-tech firm that focuses on the digitization of international trade and the development and provision of a digital trade platform utilizing blockchain and AI technology.

The company aids small and medium-sized enterprises in their export activities through a cloud-based trade system referred to as Trade Cloud. The company is led by CEO Akinori Adachi. In February 2026, STANDAGE Inc. raised an undisclosed amount  in venture funding from Shoko Chukin Bank.

STANDAGE offers a comprehensive suite of innovative trade solutions designed to enhance international business operations. The company’s flagship services include the 'Omakase Trade' service, which simplifies the process of entering foreign markets by providing one-stop support for market research, exhibition participation, sales representation, and distribution channel development. Additionally, STANDAGE operates the 'Digitread' platform, a digital trade transformation solution that streamlines trade operations through increased efficiency and digital capabilities. Other offerings include 'Digitread Forwarding,' which allows clients to obtain estimates for international logistics costs and manage orders within a single system, and 'Digitread Consultant,' a platform connecting individuals with trade expertise to businesses seeking to promote global trade.

The company's solutions cater to a diverse client base, including trading companies and large manufacturers, and are targeted at markets across Japan, Southeast Asia, and beyond. STANDAGE generates revenue through various transactional structures that facilitate international trade. The company engages in B2B partnerships where clients pay for services based on project scopes or subscription models, which may include access to the Digitread platform and its tools. Businesses utilizing the Omakase Trade service incur fees for each phase of market entry assistance, while users of the Digitread Forwarding service pay for logistics estimates and order management solutions.

The revenue model accommodates both individual service fees and comprehensive package pricing, enabling clients to choose tailored solutions according to their specific trade needs. The ongoing demand for streamlined trade processes and digital integration positions STANDAGE to effectively serve their client base while expanding their revenue potential. The company plans to use the February 2026 funding to enhance its assistance for mid-tier businesses and small to medium-sized enterprises (SMEs) that are seeking to expand internationally.