StageInHome Technology Lab SL

StageInHome Technology Lab SL is an innovative company that specializes in AI-driven automated home staging solutions, enhancing property presentation for real estate agents and homeowners with speed and efficiency. Founded in 2020 and headquartered in Barcelona, Spain, StageInHome Technology Lab SL focuses on providing automated home staging solutions. The company was co-founded by Martí Gasulla, Rafa Terradas, and Saul Huertes, with Saul Huertes serving as the CEO. In November 2021, StageInHome raised EUR 280,000 in venture funding, which valued the company at EUR 2.

21 million post-money. To date, the company has completed 2 deals, with its most recent funding round being an Unspecified Round on 2021-11-11. StageInHome specializes in utilizing Artificial Intelligence (AI) to offer automated home staging solutions, enabling homeowners and real estate agents to enhance property presentations quickly and effectively. Their core product allows users to upload images of their spaces, which the platform then decorates according to selected styles, providing a variety of design proposals in a matter of seconds.

This service addresses the challenges of traditional home staging by significantly reducing the time and effort required to create appealing visuals for property listings. The company primarily targets real estate professionals and individual homeowners, providing them with tools to make properties more attractive to potential buyers. Their offerings are operational in various markets, including Spain and other regions in Europe, as they seek to transform the home presentation landscape. StageInHome generates revenue through subscription models, wherein clients pay for access to their AI-driven home staging services.

These subscriptions are tailored for both individual users and real estate agencies, facilitating varied pricing structures based on the level of service required. In 2023, the company reported a revenue of EUR 1,473. 30 mn and an EBITDA of EUR -8,177. 70 mn.

For instance, real estate agencies can subscribe to plans that allow them to stage multiple properties, while individual homeowners might opt for a one-time service. The company’s pricing plans are designed to accommodate different customer segments, enhancing the appeal of their flagship AI home staging service. Transactions are executed directly between StageInHome and its clients, fostering a straightforward relationship that supports user engagement and retention. StageInHome Technology Lab SL plans to leverage the recent funding of EUR 280,000 raised in November 2021 to expand its product offerings and enter new markets.

The company is currently developing new features for its AI home staging service aimed at improving user experience and increasing engagement. Additionally, StageInHome is focusing on expanding its operations into other European markets by the end of 2024. The funding will also support marketing efforts to boost brand awareness and attract more clients in these new regions.