SquadUP, Inc.

Based in California, US, and co-founded by Willie Litvack in 2012, SquadUP, Inc. operates as a software development company offering an event management platform. In October 2023, the firm was acquired by Performant Capital. The firm as of November 2023, has over 1000 customers including The Tribeca TV and Film Festivals, American City Business Journals, Riot Games, The New York City Wine and Food Festival, etc.

SquadUP's product encompasses a mobile app that simplifies event management and ticketing for both attendees and organizers. For attendees, the application enhances their ticket-purchasing experience. For organizers, the app allows event creation, RSVP tracking, ticket sales, and donation collection. Their cloud-based check-in system enhances efficiency and convenience, making guest management a breeze.

Additionally, the company offers a fully white-labeled package tailored to meet the specific needs of enterprise customers along with the features like mobile-first management, white-label checkout, shopping cart integration, and reserved seating. Additional features offered by the platform include dashboard analytics, gift cards, access control, ticket exchange, BIN Verification, Offline scanning, chat support, API support, custom emails, etc. The company generates revenue by offering its platform on a subscription basis for example Free subscription package at free of cost per ticket, a Standard subscription package at USD 1. 99 + 3% of the ticket price per ticket, etc.

  The October 2023 acquisition will support the company in expanding its service offering, streamlining product roadmaps, driving strategic growth, and scaling the business to meet the evolving needs of customers and the market.