SquadLocker, Inc.

SquadLocker, Inc. offers tailored team uniforms and apparel through an efficient online platform, catering to schools, sports teams, and community groups across the United States. Founded in 2002 and headquartered in Warwick, US, SquadLocker, Inc. specializes in custom team apparel.

The company was founded by Frank Tillinghast, Gary Goldberg, Todd Grant, and Yamur. In its growth journey, SquadLocker raised USD 20. 00 mn in Series C funding on February 25, 2020, led by ABS Capital Partners, alongside returning investor Causeway Media Partners. The company has successfully completed 6 different financing deals to date.

SquadLocker specializes in providing customized team uniforms and apparel, focusing on a streamlined online ordering experience. The company’s core offerings include team gear, spirit wear, gift cards, event merchandise, and fundraising solutions, allowing organizations to outfit their members with high-quality products from over 70 top brands, including Nike®, Under Armour®, and Wilson®. The platform allows users to upload logos, creating personalized online stores that can be shared with team members for easy ordering. This service targets a diverse customer base, including schools, sports teams, clubs, and community groups in various geographical markets, primarily across the United States.

By eliminating order minimums and enabling year-round ordering, SquadLocker addresses the logistical challenges faced by organizations in managing custom apparel procurement, ensuring that each activity—large or small—can access quality team gear. SquadLocker generates revenue through direct sales of customized apparel and related merchandise via its online platform. The company employs a transaction structure that is primarily B2C, facilitating direct purchases from individual team members and organizations through personalized stores. Customers can create and manage fundraising initiatives, with a portion of generated revenues supporting team activities.

The platform's pricing structure supports various custom uniform options, including good, better, and best tiers for every sport and season. Additionally, the company offers rapid fulfillment options such as SquadGEAR uniforms, which ship within 3-5 days, enhancing customer satisfaction by providing timely delivery. Through these tailored offerings, SquadLocker positions itself to effectively meet the needs of its clients while fostering community engagement and support. In February 2020, SquadLocker raised USD 20.

00 mn in Series C funding led by ABS Capital Partners. The company plans to utilize the funding to expand its product offerings and enhance its technological capabilities. This includes launching new uniform designs and apparel lines targeted for the upcoming sports season. Furthermore, SquadLocker is exploring geographical expansion efforts, aiming to penetrate new markets in North America and potentially entering international markets by the end of 2022.

These strategies will support their commitment to providing quality team gear and addressing the needs of a larger customer base.