Sproutward, LLC
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Sproutward, LLC - overview
Established
2016
Location
Southborough, MA, US
Primary Industry
Marketing/Advertising
About
Based in Massachusetts, the US, and founded in 2016 by founder Kevin Biondi, Sproutward operates as a marketing consultancy that focuses on helping businesses navigate the challenges of data management and analytics. In February 2023, Power Digital Marketing, Inc. , a portfolio company of Court Square, acquired Sproutward. The company's flagship product, Polaric, is tailored for growing direct-to-consumer (D2C) businesses.
The product addresses common industry hurdles such as time-consuming manual data manipulation, inaccessible insights beyond basic metrics, and the scalability issues associated with excel reporting. Polaric enables automated data connections, data transformation with custom metrics and forecasts, and analytics dashboards delivering over 40 standard reports. The system's configurable alerts and automation keep stakeholders informed about key performance metrics. The platform seamlessly integrates data from various sources, including Excel spreadsheets, offering a unified view of customer, revenue, and marketing metrics.
The company's expertise spans marketing strategy, demand generation, marketing automation, and organizational design. Sproutward's proficiency extends to digital analytics, with specialized services such as digital analytics consulting, implementation, tag management, and data visualization.
Current Investors
Power Digital Marketing, Inc.
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing, Analytics & Performance Software, Application Integration Software, Sales & Marketing Software
Website
www.sproutward.com
Verticals
AdTech
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Sproutward, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Sproutward, LLC | - |
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