Springbig Holdings, Inc.

Founded in 2012 by CEO Jeffrey Harris and based in Florida, US, SpringBIG, Inc. is a provider of customer-loyalty, digital communications, and CRM technology solutions for retailers in the cannabis industry. In November 2021, Tuatara Capital Acquisition Corporation, a special purpose acquisition company (SPAC) agreed to merge with SpringBIG, Inc. for USD 200 million.

Springbig has over 41 million customers enrolled in its B2B2C platform, which serves over 1,000 clients in the United States and Canada with over 2,300 retail locations. Springbig is a provider of customer loyalty and communications solutions for cannabis dispensaries that helps them keep their customers connected and engaged while allowing them to track their inevitable success and return on investment (ROI) in real-time. The company offers an application that accords to marketing and consumer assignation services and allows dealers to issue loyalty plans and rewards to consumers through the internet and mobile applications. Its features include text messaging, multimedia messaging service (MMS), loyalty and reward, market, auto-connect, and real-time analytics.

SpringBIG with B2B SaaS model has generated revenue at a CAGR of 105 percent since 2019 SpringBIG, Inc. will become a publicly listed company after the completion of the merger. The transaction is expected to be completed in the first quarter of 2022. Upon closing of the transaction, the combined company is expected to remain listed on the Nasdaq Stock Market under the ticker symbol SBIG.

The company aims to generate USD 24 million in revenue by the end of 2021.