Spoke Network, Inc.

Spoke Phone is a cloud-based business communications platform that enhances customer interactions through an omnichannel approach, providing solutions tailored for large organizations in sectors like automotive, healthcare, finance, and retail. Founded in 2016, Spoke Network, Inc. , headquartered in Auckland, New Zealand, specializes in delivering cloud communications solutions. The company has raised a total of USD 4.

5 mn through 3 funding deals, with the latest being a Series A round on January 15, 2020, led by Marbruck Investments, also involving Icehouse Ventures and K1W1. The company was founded by Kieron Lawson, who has prior entrepreneurial experience. Jason Kerr serves as the CEO. Spoke Phone offers a comprehensive cloud-based business communications platform designed to enhance customer interactions through a flexible omnichannel approach.

Their core product is a user-friendly softphone that integrates seamlessly with existing business applications, providing functionalities such as voice, SMS, and analytics. This platform is tailored for large organizations in sectors such as automotive, healthcare, finance, and retail, where effective communication is critical for customer engagement. Spoke Phone's solutions are particularly beneficial for organizations that require real-time customer communications and a cohesive customer journey, bridging online inquiries with offline service. The company serves a diverse client base, including automotive dealerships and retail chains, with users across multiple countries including Australia, New Zealand, the United Kingdom, and the United States.

Spoke Phone operates on a subscription-based model, allowing clients to access its suite of communication tools and features. Revenue is generated through various pricing plans tailored to the needs of businesses, including enterprise-level solutions that incorporate advanced features and customization options. The structure includes direct-to-consumer transactions where businesses subscribe to the platform, facilitating real-time conversations with customers. The platform supports integrations with existing systems in the automotive sector, enhancing its value proposition.

In January 2020, Spoke Network, Inc. raised USD 4. 5 mn in Series A funding led by Marbruck Investments, with participation from Icehouse Ventures and K1W1. The company plans to utilize recent funding to develop new products and expand its market presence, targeting new geographic regions.

Specific markets for expansion are expected to include further penetration into North America and the Asia-Pacific region, with initiatives likely to roll out in the coming year.