Splicky GmbH

Splicky GmbH, headquartered in Berlin, Germany, specializes in providing a multichannel programmatic advertising platform that optimizes digital marketing efforts across various media channels. Their technology enables real-time ad impression purchasing for targeted campaigns. Founded in 2013, Splicky GmbH operates a programmatic advertising platform focused on enhancing marketing efficiency. The company has executed a total of 1 deal, with its most recent deal occurring on December 18, 2025.

Splicky was acquired by Adform A/S, a portfolio company of Via Equity, Danica Pension, and GRO Capital. Splicky offers a comprehensive multichannel programmatic advertising platform designed to enhance the efficacy of digital marketing campaigns across various channels, including Mobile, Desktop, Digital Out-of-Home (DOOH), Connected TV (CTV), and audio platforms. The core functionality of Splicky’s technology facilitates real-time purchasing of ad impressions, allowing advertisers to target their desired audience through various parameters. The platform aims to optimize advertising spend by enabling advertisers to bid only on impressions that meet their targeting requirements, thereby improving campaign effectiveness and reach.

Splicky's customer base includes both novice and seasoned marketers seeking straightforward yet impactful advertising solutions. The company primarily serves clients in the European market, providing tailored services to businesses looking to leverage programmatic advertising across multiple digital screens and platforms. Splicky generates revenue through a transactional model that revolves around programmatic advertising services provided to its clients. This includes partnerships with agencies and direct-to-consumer transactions, where clients engage with the platform to manage their advertising campaigns effectively.

While specific pricing plans for Splicky’s services are not disclosed, the company’s offerings typically encompass various subscription-based models or commission structures based on the ad spend of advertising campaigns. The financial structure of transactions allows for flexible engagement, enabling clients to effectively allocate their budgets to achieve their marketing goals. Splicky’s flagship services focus on enhancing visibility and engagement through targeted ad placements, thereby driving measurable outcomes for their clients. Splicky's recent acquisition by Adform A/S on December 18, 2025, aims to strengthening market presence, particularly within the European region, enhancing Splicky’s operational capacity and innovative offerings.