SpeedCurve Limited

Based in New Zealand, SpeedCurve Limited specializes in advanced website performance monitoring, offering tools that enhance user experience and optimize web performance across diverse digital platforms. SpeedCurve Limited, formed in 2013 and headquartered in Auckland, New Zealand, focuses on web performance monitoring solutions. The company has previously engaged in a single deal, with its most recent investment target noted in November 2025. SpeedCurve was acquired by Embrace Mobile, Inc.

, a portfolio company of New Enterprise Associates and others, furthering its strategic growth in the performance monitoring sector. SpeedCurve by Embrace specializes in website performance monitoring, providing a suite of tools designed to enhance user experience and improve web performance metrics. Their core product offerings include synthetic monitoring, real user monitoring (RUM), and various performance metric analyses such as Core Web Vitals and conversion rate tracking. These tools aim to identify performance issues that negatively impact user engagement and conversion rates, assisting businesses across diverse sectors, including e-commerce, SaaS, and digital marketing.

SpeedCurve's services are utilized by teams in front-end development, SEO, product management, and marketing to foster a performance-oriented culture within organizations. The company serves clients primarily in North America and Europe, emphasizing its commitment to delivering comprehensive performance insights that align technical metrics with business outcomes. SpeedCurve generates revenue through a subscription-based model, where clients pay for access to its web performance monitoring services. Transactions typically involve annual or monthly subscriptions, allowing businesses to utilize various features such as performance budgets, regression monitoring, and consulting support.

The service structure is designed for B2B interactions, with a focus on empowering internal teams to optimize their web performance continually. SpeedCurve's pricing plans are structured to accommodate businesses of different sizes and needs, offering tailored solutions that enable organizations to benchmark their performance against competitors and improve user experience. The company successfully maintains ongoing partnerships with its clients by providing actionable insights and expert support, solidifying its value proposition in the web performance monitoring market. Following the acquisition by Embrace Mobile, Inc.

in November 2025, SpeedCurve plans to integrate its web performance monitoring and synthetic testing capabilities into Embrace's observability platform, which aims to provide engineering teams with a consolidated view of real user experiences across web and mobile. This integration is part of a broader strategy to enhance product offerings and expand into new geographic regions, focusing on deeper engagements in North America and Europe. The rationale for this acquisition centers on leveraging SpeedCurve's technology to strengthen Embrace's position in the market, facilitating growth and innovation in web performance solutions.