Southern Tide

Southern Tide is an apparel company that specializes in classic southern and coastal clothing for men, women, and children, combining style and functionality for warm-weather activities. Founded in 2006 and headquartered in Greenville, US, Southern Tide is known for its classic southern and coastal apparel. The company was acquired by Oxford Industries, Inc. in April 2016 for USD 85 mn.

It has successfully executed two deals to date. Southern Tide specializes in classic southern and coastal apparel, offering a diverse range of clothing designed for men, women, and children. The company's core product offerings include button-down shirts, active dresses, performance polos, and casual bottoms, which are crafted using breathable fabrics and vibrant patterns suitable for various occasions such as social gatherings, vacations, and outdoor activities. By incorporating innovative features like UV protection and moisture-wicking properties, Southern Tide addresses the needs of customers seeking stylish yet functional clothing for warm-weather settings.

The company targets a customer base that includes individuals who appreciate a preppy, coastal aesthetic, with products primarily sold in the United States, catering to both online shoppers and local retail markets. Southern Tide's revenue is generated primarily through direct-to-consumer sales made via their e-commerce platform and retail locations. Customers typically make purchases by selecting apparel from various categories, including seasonal collections and sales events, such as the Semi Annual Last Catch Sale. The company employs a pricing strategy that positions its products at mid to high-range price points, reflecting the quality and craftsmanship of items like its signature brrr°® performance clothing.

Transactions are conducted on a per-item basis, with customers often benefiting from promotional offers such as complimentary shipping on orders exceeding a specified amount. This retail structure enables Southern Tide to maintain a strong presence in the apparel market while catering effectively to its clientele. The most recent funding deal, concluded on April 20, 2016, involved the acquisition by Oxford Industries, Inc. for USD 85 mn.

Southern Tide plans to leverage this investment for the development of new products focused on enhancing its seasonal collections and expanding its offerings. The company is also exploring opportunities to enter new geographic markets, particularly aiming to establish a presence in the European region by the end of 2023. These initiatives are designed to increase brand visibility and capture a wider customer base.