Southern Cross Horticulture

Southern Cross Horticulture is a New Zealand-based company specializing in the comprehensive development and management of kiwifruit orchards, focusing on high-value produce and innovative agricultural practices. Founded in 1977, Southern Cross Horticulture operates from Tauranga, New Zealand, and is dedicated to the establishment and management of kiwifruit orchards. CEO Andrew Dunstan leads the company, which has secured a minority investment from Rangatira, acquiring 29% in June 2019. Southern Cross Horticulture operates under a comprehensive ‘end-to-end’ business model that encompasses all facets of orchard development and production.

The company specializes in the selection and procurement of bare land, the establishment and construction of kiwifruit orchards, and the subsequent harvesting of the fruit. Their flagship product offerings include various high-value kiwifruit varieties, notably SunGold, RubyRed, and Bounty Rootstock. The company serves a diverse customer base, including investment partners and retailers, who benefit from the high-quality produce as well as the comprehensive management services provided throughout the orchard lifecycle. Southern Cross Horticulture primarily markets its products across regions within New Zealand, strategically targeting high-demand markets for kiwifruit, where health trends elevate consumer interest and drive demand for their premium products.

Southern Cross Horticulture engages in revenue generation through its direct-to-consumer and B2B sales channels, characterized by strategic partnerships with investment firms and retailers in the agricultural sector. Transactions typically involve the sale of harvested kiwifruit, with revenue derived from both bulk sales to wholesalers and retail partnerships, ensuring broad market access. The company capitalizes on its expertise in orchard management and innovative practices to maximize yields, creating a solid foundation for continued financial performance. Additionally, their focus on premium varieties, such as the patented SunGold kiwifruit, positions them favorably in the marketplace, appealing to health-conscious consumers seeking high-quality products.

The company's financial transactions reflect its commitment to maintaining high ethical standards while enhancing stakeholder relationships across the supply chain. Southern Cross Horticulture plans to leverage recent funding to enhance its orchard development capabilities and expand its product offerings with new kiwifruit varieties targeted for launch by 2022. The company aims to enter additional markets within Australia and Asia by 2025, capitalizing on rising demand for healthy fruit options. The funding obtained in June 2019 will facilitate these growth initiatives and support broader market access.